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Research papers

Qualitative typology and its significance in market analysis

To build a significant typology, two variables must be taken into consideration: l) objective characterisation, 2) attitude. Each must be measured independently. For example, it appears reasonable to say: those who earn a lot of money (measurement of...

Catalogue: ESOMAR/WAPOR Conference 1965
Authors: Herbert Steiner, Lothar Neffe, Maria Rita Girardi
June 15, 1965
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Citation

Steiner, Neffe and Girardi (1965a, June 15). Qualitative typology and its significance in market analysis. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-typology-and-its-significance-in-market-analysis


Research papers

Relating personality characteristics to purchasing

In the study I am going to describe, I intended to define the population according to these characteristics and relate their personality traits to purchasing behaviour. These characteristics should be viewed in the same light in which we currently...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: A. Koponem
June 15, 1959
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Citation

Koponem, A. (1959a, June 15). Relating personality characteristics to purchasing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/relating-personality-characteristics-to-purchasing